Intelligent Heat Control - 30% More Air Pressure The Xcell dryer changes everything - the world’s first truly professional high-tech hair dryer features 30% more air pressure than other dryers in its class with intelligent heat control to prevent damaging hair. Acoustic noise optimization reduces decibel level with a softer and gentler pitch. Ultra lightweight design is only 10.4 oz – making the Xcell is the ultimate drying machine. Professional performance with low energy consumption Energy efficient with enhanced performance, the long-life digital brushless motor operates at 110,000 rpm generating extreme air pressure with low energy consumption Ultra lightweight 294g Scientifically calibrated design for the perfect balance and comfort. Half the size of conventional dryers, weighing just 10.37oz.