Show your true colours with the colour dynamic range. Achieve vibrant or pastel colours on pre-lightened hair, or subtle tones on natural hair. Semi permanent colour that lasts 6 to 10 washes. With its conditioning, shine inducing formula with shea butter & argan oil nourishes, strengthens & protects. More than 90% naturally derived ingredients, obtained from sustainable & renewable sources, both ammonia & peroxide free.