The newest colour range from ASP is there most versatile yet. This ammonia free hair colour can be applied either to dry hair for a permanent result, or to freshly towel dried hair for a stunning tone-on-tone colour. Vegan friendly and with more than 90% natural ingrediants, PureTones is incredilby gentle to your hair, causing no damage and creating incredible shine with every shade.Dont want to change shade but still want to achieve a gorgeous shine? The Pure gloss shade will leave your hair radiant with no change to your hair colour.